• Sun. Nov 28th, 2021

ADM’s new mobile application will ensure the safety of players in the gaming market in Italy

ByCindy J. Daddario

Nov 4, 2021

The Italian Customs and Monopoly Agency (ADM) has announced the launch of a new app to inform the public of all the details related to licensed retail and online gambling operators. The app is expected to launch in November and it will be optimized for use on all Android and iOS devices.

Gioco Sicuro will ensure the safety of Italian players

The official name of the new app is Gioco Sicuro, or “Safe Play” in Italian. As revealed by ADM, thanks to Gioco Sicuro, Italian citizens will be able to check whether a certain gaming product is authorized or not, but also to check the compliance of dedicated and non-dedicated outlets.

Marcello Minenna, the general manager of ADM, authorized the development of the application with the aim of protecting Italian players and keeping them away from gaming networks run by the Mafia. Minnenna’s main focus since 2019 has been to fight the black market.

At the time, the anti-mafia unit known as Glassia Investigation had significant fallout with the Federal Police after seizing more than $ 1.1 million (€ 1 million) in assets related to the illegal gambling. Minenna was placed at the head of the contaminated agency by Giuseppe Conte, the former Italian president.

The demands that were demanded of Minenna were simple but difficult. Its main duty, which remains the top priority to this day, was to mandate the reform of supervision that ADM exercised over the gaming industry and to focus on eliminating all forms of corruption within it.

According to Federico Cafiero De Raho, national anti-mafia prosecutor, the turnover of the black market of gambling is well over 23 million dollars (20 million euros). He thinks the number is “probably an underestimate”.

He added that there is a very widespread criminal network, and this is something of concern as it shows the infiltration capabilities of the Mafia.

The Italian government still has a restrictive approach

Even though the threat from the Mafia is great, the Italian government still has a restrictive approach to the governance of licensed operators. These operators are required to follow massive marketing restrictions and have explicit procedures by which players are verified.

Gaming players in Italy are currently waiting to see if the 2022 finance law will include any changes to the game. Of course, they are hoping for the best as the gaming industry has suffered a lot in 2021, especially at the start of the year when casinos have been closed due to the pandemic.

The composition of this legislation is considered extremely important for the gaming industry in Italy, in particular with reference to the government judgment on concession extensions for slot machines, betting shops and online games, the final extension date being March 31, 2022. The ADM must review the concessions of 10,000 points of sale / points of sale which mainly affect the franchisees of Lottomatica, Eurobet, Snaitech, SKS365 and Sisal.


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