Bank of Baroda (BoB) has launched its revamped ‘bob World’ mobile banking app to deliver an all-inclusive virtual banking experience, encompassing all of its digital banking services under one roof, for its customers.
BoB’s mobile banking app was previously known as M-Connect Plus.
This digital banking platform will be rolled out in phases, under its four key pillars “save, invest, borrow, buy,” the public sector bank said in a statement.
The app will offer a large directory of more than 220 converged services in a single app, covering almost 95% of all retail banking offerings, which customers can access, both nationally and globally, he said. he adds.
Sanjiv Chadha, Managing Director and CEO of BoB, said: âThe new corporate sub-brand for digital demonstrates our commitment to serving customers around the world digitally and 24/7 in a transparent manner.
“… Embedded finance is a major theme of the” bob World “application, as is the rewarding loyalty program, which underpins all digital interactions with the bank”.
The Bank said that since the pilot launch of âBob Worldâ on August 23, 2021, the app is already in use by more than 50 lakh users.