TEMPO.CO, Jakarta – The research firm Populix has published its latest survey on consumer preference for banking services and electronic wallet apps which revealed that 64 respondents had banking and financial services apps on their mobile devices.
They also found that 91% of respondents have mobile banking apps, 84% already have an e-wallet account, and 33% have installed digital banking apps.
According to Populix co-founder and CEO, Timothy Asandu, the acceleration of digital transformation that has taken place in recent years continues to impact various industries, including banking and finance.
“This is also seen in the growing number of banking and financial services applications that are multiplying to meet the different needs of users,” he said in a written statement, Wednesday July 6.
The survey also shows that mobile banking and e-wallet are still the two payment channels of choice for respondents of all ages, while digital banking is more popular among adult respondents.
Reasons such as convenience, time saving and ease of use of apps are the top reasons why respondents prefer mobile banking and digital banking. When it comes to e-wallets, aside from convenience, respondents said they use this platform because it is an integrated service with e-commerce platforms and offers cashback promotions.
The Populix survey involved 637 respondents between the ages of 18 and 35 who reside in major Indonesian cities such as Jakarta, Surabaya, Bandung, Medan, Semarang, etc.
The survey results also revealed that BCA Mobile became the top mobile banking app of choice for 60% of respondents, others used BRI Mobile (26%), Livin’ by Mandiri (25%) and BNI mobile banking (23%). In the digital banking category, Bank Jago (46%) takes first place, followed by Neobank (40%) and Jenius (32%). Meanwhile, in the electronic wallet category, GoPay (88%) and Dana (83%) are the applications currently used by the majority of respondents, followed by OVO (79%) and ShopeePay (76%).
ANWAR SISWADI (CONTRIBUTOR)
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