Comedian Dom Joly shocked guests by smashing the launch portal of a new museum full of VIPs and shouting a replay of his famous giant cell phone gag from Trigger-Happy TV.
Visitors watched the star, 54, barge into a crowded exhibition hall in Soho, London, screaming into a 3-foot fake handset as the UK’s first mobile phone museum opens.
Guests pulled out their cell phones to film footage of the comic book and the actor saying, âYeah, cell phone stuff, cheesy stuff. I’m getting out of here. This is hogwash! “
The coup came with the opening of the Mobile Phone Museum, sponsored by Vodafone, which celebrates mobile history and showcases more than 2,000 iconic phones dating back to 1984.
Exhibitions at the museum www.mobilephonemuseum.com include the first mobiles to launch flagship features such as cameras, web browsing, apps and email.
Joly’s giant screaming mobile gag was a standout racing theme in his Trigger-Happy TV hidden camera joke series which was hugely successful in the early 2000s.
The museum aims to educate the next generation of professionals in the telecommunications industry who will shape the mobile phones of the future and continue to develop the role of smartphones in everyone’s daily life.
The launch event exhibit brought together children from local elementary schools to help inspire the next generation of engineers and designers,
Visitors to the virtual museum of www.mobilephonemuseum.com can explore and learn about hundreds of the museum’s collection of over 2,100 unique handsets.
Many of the cataloged handsets on display in the collection are detailed in high-resolution images and are accompanied by background information, featuring technical specifications as well as interesting stories about the design, development, features and launch of the device.
The museum is the brainchild of mobile industry veterans Ben Wood and Matt Chatterley.
Ben said: âIt all started as a passionate project over 25 years ago, so it’s extremely exciting to work with Vodafone to launch the museum.
âNo other invention in recent memory has shaped our way of life more fundamentally than the mobile phone. From mobile payments and citizen journalism, to permanent social media and the ability to work anywhere, it’s hard to overstate the importance of the mobile phone.
“It is a privilege to be able to recognize and celebrate the devices and people who have made such an important contribution to the world, as we preserve this history and make it accessible to all by launching the Mobile Phone Museum today.”