You might have wondered if small business apps are a good investment.
However, any marketer worth his salt knows that the best way to reach customers is to be present wherever your customers go.
And more and more often, consumers are on their mobile devices.
A recent TechCrunch study found that American consumers spend 5 hours a day on their mobile devices.
Additionally, consumers spend more time using mobile apps than watching TV.
Business Wire even predicts that the global mobile application development market will reach a value of $ 44.3 trillion by 2027.
This makes it absolutely essential for small business owners to have their own app; the earliest would be best.
So if you want to reach your customers where they already are, here’s how a mobile app will help you grow your small business in 2022.
How to grow your small business with mobile development in 2022:
When thinking about how to grow a small business, keep this in mind: a mobile app can help you reach more customers, generate repeat sales, increase referrals, etc.
So if you’re ready to take it to the next level this year, you might want to incorporate these strategies into your marketing plan.
1. Reach more customers through Google Play Store and Apple Store
In an analysis on mobile marketing, SEO and marketing expert Neil Patel cited that adults spend 86% of their mobile time on apps.
So if the average consumer spends 5 hours a day on their phone, that means almost 4.5 of those hours spent using mobile apps.
Enter the Google Play Store and the Apple Store.
Mobile app stores can showcase your brand to people who need your services, when they need them. Whenever a user searches for something related to your app, they find you.
In 2020, the Google Play Store and the iOS Store generated global revenue of US $ 111 billion, according to a report by Business Of Apps. This is an increase of 24% from the previous year.
Mobile app stores are growing and small business owners are increasingly aware of the benefits of having an app.
A 2021 study by Statistia found that 42% of small businesses already have a mobile app.
Don’t be left behind by your competition: integrate a mobile application into your strategy as soon as possible.
2. Push notifications are proven to dramatically increase small business sales
If you are one of the 294 million Americans who use a mobile device, you understand how easily push notifications can grab a user’s attention.
Of course, it’s also easy to dismiss push notifications. But one thing’s for sure: Businesses are seeing a dramatic increase in conversions when they switch to push notifications for mobile devices.
In fact, SEO and marketing expert Neil Patel reports that push notifications have attracted over 231,000 visitors to his website.
Maybe that’s because push notifications make your content more accessible and help you stay in mind more often.
In a case study by Apps Tango, healthcare brand Docs Ink was able to grow their business after implementing a mobile app. Indeed, the app has enabled them to provide more efficient patient care with one-click telehealth and remote patient monitoring.
Automatic notifications also help business owners increase brand loyalty. This can be done in several of the following ways:
deliver more high-value content, more often;
empower application users (particularly useful for learning-based applications);
stay on track with personal goals;
create a community of like-minded users to improve their overall experience with your brand.
Push notifications are even applicable to website application development. Although users are turning to mobile more and more often, desktop notifications also continue to drive website traffic.
How would your business change in 2022 if you could automate your website traffic?
3. Apps help you streamline sales, contracts, service visits, referrals and more
Optimize your efforts and eliminate the time-consuming aspects of doing business, like paperwork, follow-up phone calls, and planning. All of this can be automated!
Whether you’re looking at iOS app development, Android app development, or both, it’s worth thinking about how an app can change your business.
And it won’t just change the way you operate. Automation can have lasting results on your return on investment.
According to a case study by Apps Tango, when sales giant Aptive started using a mobile app to automate sales and service visits, it began a 5-year streak of record sales.
Now, Aptive is able to make business decisions based on mobile data in real time. They took the guesswork out of their operations and saved valuable time for sales reps, who used the extra time to increase sales.
Not only do apps increase efficiency, they can even help increase customer referrals.
Using an in-app referral program allows customers to quickly and easily share referral codes. With a single click, they can invite friends and track the rewards they’ve earned. This makes it much more likely that clients will make referrals.
Mobile Apps for Business FAQs:
How much does application development cost?
When it comes to iOS or Android app development costs, you might be pleasantly surprised. Developing mobile apps doesn’t always cost as much as you might think.
And when you compare the dramatic increase in sales you can achieve against the cost of developing the app, it’s easy to see how much it is worth.
How do I find the best app developer for my small business?
Make sure you are working with a leading mobile app development company by reviewing the company beforehand. The best app developers will help you even with the release of your app store; to make sure you’re getting the best bang for your buck, make sure you’re working with a company that does.