• Thu. Dec 1st, 2022

How to test a custom mobile app project idea? | Ask the Experts

ByCindy J. Daddario

Jul 11, 2022

Are your mobile project ideas succeeding in the market?

Quick-witted business people want their mobile apps to be in demand, generate revenue, and be loved by users. An entrepreneur can hire the smartest experts and invest effort and money into the product, but fail if they don’t verify the underlying idea. Without it, developing a product is like driving a car at night without lights. This is why 35% of startups fail. Let’s see how to test a custom mobile app idea.

In 2022, the global mobile software revenue will exceed $808 billion. That’s almost double what it was in 2018. To get your business to the top of the Play Market and App Store, you need to plan your steps carefully.

Every mobile app starts with an idea, but not every idea can be turned into a great app. We know what steps you need to take to keep your mobile project trending and generating revenue.

Step 1. Realize your project idea

It is not enough to say: “I want to develop a mobile health application”. In the first quarter of 2021, there was over 53,000 such apps. You need to specify the idea so that it solves an important problem for users. You must answer the following questions:

  • What value does the mobile app bring to customers?

  • What is the purpose of the program?

  • What problems does the app solve?

  • What problems are solved this way?

This information will help you take the next step of markingand research.

Infographic 1: https://static.andersenlab.com/andersenlab/new-andersensite/cases/g-bank/static/1340/13.webp

Source: andersenlab.com

Step 2. Conduct market research

Creating a random application is too risky. If there is no need for it, no one will buy it. The YCombinator Startup Fund has a very good motto: “Do what people want”. To know what the user wants, you need to analyze the market: its size, the target audience and the competitors.

Market size

The easiest way to know the size of the market is to search for keywords in search engines. So, to start, make a list of keywords that describe the mobile app. Then search each query on Google and see how popular the search results are. The higher the number of requests, the higher the demand for services related to the app idea. You can also find out the frequency of keywords in special services: Semrush, Ahrefs, WebCEO or others.

You should research the numbers for your category in Statista and other reliable sources. They will focus specifically on the mobile app market segments. You should also check the Play Market and App Store to see the audience size of the most popular apps.

Target audience

Depending on who will be using your mobile app, you can understand:

You should collect the following information about your audience:

  • age;

  • sex;

  • region of residence;

  • purchasing power;

  • occupation;

  • marital status;

  • problems and needs;

  • Leisure and hobbies.

This information will help you create user images – proto-personas. In other words, they are generalized fictional characters that represent the target audience. This makes it easier to understand what they are looking for in the app and what they need to troubleshoot. It’s not right to simply sell goods to mothers in Washington. “Selling in Washington to working moms in their 30s and 50s with kids under 5” is better.

How can you get this information? Read user reviews of popular mobile apps, study their social media accounts, or read reviews of products similar to yours.

Competitors

To know how to outperform competitors in the market, you need to study:

To do this, go to the Play Market and App Store and explore popular apps. They are the best, so they are ideal models. Download several applications on your smartphone and work with them. Examine the logic of user steps, evaluate the advantages and disadvantages and compare with other similar programs.

You will get even more information with special tools like SensorTower. The services provide information on the number of downloads, keywords, and show changes in app reviews over time. This information is important to consider when creating your mobile application.

Infographic 2:

https://static.andersenlab.com/andersenlab/new-andersensite/cases/upfitness/static/1340/5.webp

Source: andersenlab.com

Step 3: Ask users

If you want to know the opinions of your target audience, challenge your UX/UI designers to conduct user interviews. They will write questions for the interview, find participants from the target audience, organize the venue and choose the format of the event.

How many users should you survey? Researcher Jakob Nielsen advise start conversations with five participants. If you notice that you are not getting any new ideas during the interview with the fifth interviewer, you do not need to invite someone else to the interview.

It is best to include representatives of different proto-personas in the sample. This way you can evaluate the views of all user groups. You will successfully personalize the user experience and increase the value of applications for each segment of the target audience.

The obtained data will be useful for a mobile app development company to include relevant features in the app to develop a successful UX/UI design. This will help attract customers from the start and generate revenue.

Step 4: Create a customer journey map

How many steps does it take for a user to purchase a product? You should know the answer to this question before you start developing a custom mobile app.

Customer journey maps help businesses see their apps through the eyes of users. Such a document shows common user issues. It is easier for managers to understand their behavior and, based on this, to design a program that is clear and easy to use.

A map includes all touchpoints between the user and the application. For example, a millennial shopper typically finds information about a product on social networks, explore it on a mobile site, then buy it on a desktop. Customer journey mapping helps create a personalized experience for every user across all channels.

Step 5. Develop an MVP

Thus, the information has been collected, the target audience has been studied, and there is an idea of ​​how the mobile application will look and work. Now you need to show your idea to the world and see if users like it.

To do this, you can create a minimum viable product – MVP. This is a simplified version of the mobile app that includes only the most important features. These functions are sufficient for the application to work and be used by customers

An MVP is created quickly: on average, it takes 1 to 3 months to build. You don’t need to invest a lot of money in it. On the other hand, you can test your hypothesis in practice and assess whether it is worth developing the application further.

The target audience will help determine if and how to develop the product. Monitor their behavior, review and query the support team about customer issues.

Infographic 3: https://static.andersenlab.com/andersenlab/new-andersensite/cases/upfitness/static/1340/13.webp

Source: andersenlab.com

Step 6. Create a UVP

A UVP is a unique value proposition of a product. It can be presented as a separate landing page with the message: “Coming soon”. Place catchy headlines that advertise the product. Include mobile app mockup images. Position a registration form by email and thus encourage the user to register before the launch.

Marketing will play in your hands. The sooner you post your UVP, the sooner you can.

  • Make sure the idea works. If people voluntarily subscribe to the app, then the payoff is worth it.

  • Gather the app’s target audience.

  • Decide how to present it: find an advertising message that will resonate with customers.

  • Establish customer acquisition channels. Configure traffic to the UVP from multiple sources and determine which is most efficient.

The UVP can be created before the MVP or after. But both are solid evidence that your idea is accepted in the market and needs to be developed.

Step 7. Create a mobile app

If the number of MVP users increases, you make profit. This means that the mobile app is worth developing. To do this, you need to study customer reviews and plan a product development strategy.

It is best to leave the creation of mobile software to the mobile application development company that will build the MVP. His team knows the objectives and characteristics of the program that well and can react quickly to changes.

You can create a mobile application for Android and iOS. Or focus on a hybrid app and mobile site. The team will help you find the best options for your business and implement them as efficiently as possible. The key is to get the support of a reliable IT partner who has the right technology stack, experience and knowledge.

Conclusion

People always want to do things quickly. They try to come up with an idea and run straight to the finish line to show their product as soon as possible. But, as they say, haste is a waste. If you approach mobile app development thoughtfully and test the idea before you build the product, you will save money and time

By following the steps we have outlined above, you will be able to verify your idea in the marketplace. You can modify and adapt it so that the mobile application becomes valuable and in demand

A mobile application development company can take all measures to validate a mobile project idea. The main thing you need is to conContact us with an idea. Experts will do everything quickly and efficiently and help you implement the best version of the mobile application, which will immediately start generating revenue.


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