This winter season, more Americans than ever will be shopping for their holiday gifts, kids’ toys and party clothes from the comfort of their mobile devices, according to a new report from App Annie.
Data shows U.S. consumers are set to spend more than 900 million hours on mobile shopping apps over the next few months, a 20% increase from last year, which was already a record year for e-commerce. As the onslaught of the COVID-19 pandemic continued, online sales records were shattered left and right: in the fourth quarter of 2020, historically the highest of the year for purchases, revenue of e-commerce topped $ 200 billion, up nearly a third from the previous year. . The second quarter of 2021 has already surpassed that figure with nearly $ 225 billion in sales, and that is only expected to increase at the end of the year.
But it’s probably a little surprise at this point: Of course, the pandemic has supercharged online shopping habits as consumers were stuck at home. The boom in e-commerce has also been fueled by the tandem growth of “Buy Now, Pay Later” programs, which allow online shoppers to pay for their purchases with interest-free monthly installment plans. Two of those companies, Klarna and Afterpay, cracked the list of the top five breakout shopping apps in terms of downloads in 2021. Downloads around the world in May and the low-budget Los Angeles brand Blush Mark. )
The fashion for mobile shopping is not limited to the United States: The report also predicts that UK consumers will spend more than 145 million hours on shopping apps this quarter, against record numbers brought by lockdowns in Europe. last year.
Hopefully this change will bring a more zen holiday shopping season and a farewell to the long lines and crowded stores of years gone by!