• Fri. Sep 23rd, 2022

Martin Peñaflor de Tangere on the use of cell phone polls for elections

ByCindy J. Daddario

Apr 11, 2022

Rappler reporter Pia Ranada asks Martin Peñaflor how Tangere’s cellphone polls offer another way to gauge sentiment about 2022 candidates

MANILA, Philippines — A market research firm established in 2018 is using another method to gauge public opinion of presidential candidates.

Tangere, founded by 36-year-old Martin Peñaflor, has used its mobile survey app primarily for corporate clients, but has recently leveraged it to conduct pre-election surveys. They conducted polls on how well candidates performed in presidential debates, voter preferences for presidential bets and senatorial bets, and more.

How accurate are mobile phone surveys? How do they differ from surveys conducted by Pulse Asia and Social Weather Stations? Is it correct for the Isko Moreno camp, for example, to take solace in the results of Tangere’s April election survey showing that the mayor of Manila had roughly the same voter preference rating as the Vice President Leni Robredo?

Rappler Senior Reporter Pia Ranada asks that question, and more, in an interview Monday, April 11 at 1 p.m. Find him on this page, on YouTube and on Rappler’s social networks. – Rappler.com