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Parcel delivery companies improve mobile tracking capabilities

ByCindy J. Daddario

Nov 4, 2011

No cutting-edge parcel service seems complete these days without allowing customers to track their parcels through their cell phones. This week, a number of parcel delivery specialists from the public and private sectors unveiled their latest innovations in this area.

Mobile installations under development include mobile versions of websites optimized for smartphones, separate applications (apps) to download to smartphones, and services that offer mobile alerts that packages have arrived locally.

Mobile sites


DPD UK customers can now track packages and reorder delivery from their mobile website

DPD UK has become one of the latest to launch a new mobile website, allowing its customers to track their packages from their smartphones and even revamp delivery, claiming its mobile website is a first for a UK national operator.

The company said research suggests a dramatic increase in the number of consumers accessing the internet through mobile devices, with figures for the UK alone showing 17.6 million people have used phones to access the internet over the course of time. last year, up from 8.5 million in 2009.

“Over 15% of our customers are already accessing our website via their mobile phones, and this number is increasing every month,” said Dwain McDonald, Managing Director of DPD.

“After building a reputation for innovation with our unmatched Predict service, which provides customers with a one-hour delivery window for their package, we want to maintain our momentum as a market leader. “

Outside the UK, sister companies of DPD UK have similar mobile offerings – DPD Austria launched a mobile site last month. UPS recently extended mobile access to its tracking systems to 35 other countries around the world, including its major markets in Europe, Latin America and Asia.

applications


Norway Post has extended its application to Windows phones

Apps are another way to interact with smartphone users, and among others this year, Purolator, TNT Express, and Korea Express launched parcel tracking apps.

Operators who already have mobile apps have been working this year to upgrade their apps with more features or for more mobile platforms. The US Postal Service, for example, extended its app to Android phones earlier this year, after launching for iPhones in 2009. This summer, it topped one million app downloads.

Yesterday Norway Post launched its new tracking app for smartphones using the Windows 7.5 operating system, having already launched apps for iPhone and Android.

“Tracking is the most widely used service offered on the Internet, and we are seeing more and more people using their phones to track packages,” said Jorn Michalsen, information manager at Posten Norge. “These upgrades and personalized mobile tracking pages allow us to provide our customers with a great tracking experience on any mobile phone.”

Alerts

Another increasingly popular use of mobile technology in parcel tracking has been to provide a more proactive alerting service, to notify consumers that their parcels have arrived via text or email.

Latvian Post this week launched a mobile alert system for e-commerce shipments from German mail order company Otto and its retail brand Bon Prix, in hopes that other online retailers cross-border people will join them.

Raymond Ozolins, Commercial Manager of Latvian Post, said: “The electronic call system is a measure taken by the Latvian Postal Service to improve accessibility for customers, as it is more convenient to get information in the format. electronic. It is also a more efficient use of Latvian Post’s resources than delivering paper notifications.

Elsewhere, Austria Post launched a trial of mobile alerting services last month.

Fraudulent use or invention of a parcel alert service was a potential issue reported by Australia Post earlier this week.

Australia Post, which also launched its own iPhone apps last year, said scammers are currently carrying out a scam in which they call consumers claiming a package could not be delivered, asking them to check it out. money to organize a new delivery.

“The scammer can present himself as an Australia Post employee or a member of staff at any of our outlets,” Australia Post’s public warned, before stating firmly: “Australia Post will never call customers to request payment for an undeliverable shipment. “


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