• Thu. Dec 1st, 2022

Pinterest launches real-time analytics in its mobile app

ByCindy J. Daddario

Jul 29, 2022

This could help Pinterest marketers maximize their performance in the upcoming holiday season.

Pinterest is now officially launched real-time analytics elements in Pin Analytics on mobile, which will provide more data on exactly how your Pins are performing at any given time.

As you can see in these sample screens, shared by the user Yasser Massoud, Pinterest notifies users of the upgrade in the mobile app. Real-time insights are also available on the Web Analytics platform, but now you’ll also be able to access much of the same data on the go, which is probably where a lot more people are looking to go. to register.

Pinterest notes that real-time information is not available for audience metrics, such as “Total Engaged Monthly Audience” and age and gender filters. But you’ll be able to see aggregate data about your Pin response, each time you register, which could be a useful guide for your Pin strategy.

Although this can also lead to over-optimization and adjustments to campaigns before they’ve had a chance to move. That’s always a risk with any real-time information, it leads to knee-jerk reactions, which could actually impact overall performance by not giving downloads time to gain momentum or platform systems. shape to optimize performance.

Resist that urge (in most cases) and these could be valuable guidance notes for your strategy, which could help you make more informed decisions about your pinning process.