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Tapjoy launches integrated attribution program for mobile tracking partners

ByCindy J. Daddario

Jun 2, 2015

SAN FRANCISCO, June 2, 2015 / PRNewswire / – Tapjoy, the leading mobile marketing automation and monetization platform for the mobile app industry, today announced a new integrated attribution program to enable app marketers to optimize their advertising campaigns using independent and third-party attribution data. Initial program partners include AppsFlyer, a leading mobile advertising measurement platform, Adjust, a mobile attribution and analytics company with comprehensive business intelligence services, and TUNE, the platform for mobile advertising. enterprise for mobile attribution and measurement.

Application developers using the Tapjoy Analytics Dashboard are already able to conduct actionable analysis of the downstream results of their Tapjoy user acquisition campaigns, and now, thanks to the built-in attribution program, the same tools can be applied to user acquisition data on nearly 1,000 other mobiles. advertising channels. Bringing this data from AppsFlyer, Adjust, TUNE and others into one dashboard gives marketers full visibility into all of their user acquisition sources. Through this program, Tapjoy provides actionable insights against which future campaigns can be optimized based on the ultimate metric, return on investment.

“Today’s mobile marketers face an incredibly competitive landscape from which to identify, attract, retain and monetize the best customers for their applications, and they need comprehensive tools to fuel continuous improvement. their customer acquisition efforts, ”said Paul Longhenry, SVP business and corporate development, at Tapjoy. “The addition of data on the customer acquisition channels of these major attribution tracking partners introduces a powerful new optimization input that should have an immediate impact for developers using the Tapjoy platform. ”

“Tapjoy’s integrated attribution program is a big step forward as it brings a user acquisition signal to a powerful monetization platform already used by thousands of the industry’s most powerful mobile developers. We are delighted to be one of its first participants, ”said Oren Kaniel, CEO of AppsFlyer.

About AppsFlyer: AppsFlyer enables app marketers, brands and advertising agencies to optimize their marketing spend by measuring campaigns across more than 1,000 integrated mobile ad networks, including Facebook, Google and Twitter. The platform currently measures more than $ 1 billion in annual mobile ad spend and over 300 million mobile app installs every month.

“We are playing at the forefront of mobile marketing technology. These integrations offer ways to improve optimization and attribution analysis, ”said adjust CEO and co-founder, Christian Henschel.

About adjust: Adjust is a business intelligence platform for mobile applications, providing the most comprehensive and trusted analytics and attribution solutions for businesses around the world. With adjust’s open source SDK, app developers can track and analyze user acquisition, feature releases, user lifespan cohorts, and more. Adjust provides streamlined reports for actionable metrics. Adjust is a Facebook Marketing Partner and Twitter Marketing Platform Partner, and more than 600 networks around the world trust the dynamic adjust integration.

“Unifying performance marketing data across all networks is a key requirement for all major mobile application marketers. We are delighted to join Tapjoy’s integrated attribution program and know that the combination of our respective services will be of great added value for our mutual clients ”, said CEO of TUNE, Pierre Hamilton.

About TUNE: TUNE is a service for marketers to manage organic and paid partnerships on mobile devices and run campaigns across dozens or hundreds of channels such as search, social media, discovery app stores, email marketing, retargeting and a number of advertising partners.

About Tapjoy
Tapjoy’s mission is to help publishers of freemium mobile applications to maximize their revenues. Its marketing automation platform for mobile apps uses data science and predictive market analytics to drive deeper engagement and optimized revenue for every user. Tapjoy’s SDK is integrated with over 270,000 applications worldwide and its global reach is currently over 520 million monthly active users (December 2014). Tapjoy is backed by leading investors including JP Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and DE Shaw Ventures. Based at San Francisco, the company also has offices in new York, Los Angeles, Chicago, Santa barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

© 2015 Tapjoy, Inc. All rights reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All logos and trademarks of third parties mentioned are the property of their respective owners.

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SOURCE Tapjoy

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